socialEnterpriseSocial Marketing
Managing social accounts and scheduling posts from one screen
Prepares and schedules posts for connected social media accounts and gathers the account streams on one screen.
What it does
Accounts are added to the dashboard as streams; permission is granted from the platform's own authorization screen. One post can be written to several accounts at once, with a separate preview for each platform. A post is published immediately, or scheduled by picking a date. Only business accounts can be connected; personal profiles are not managed.
Platforms that connect
Facebook, Instagram, LinkedIn, Twitter and YouTube can be connected. Connecting Instagram requires the account to be linked to a Facebook account, because the two platforms run on the same API. Connected accounts are listed on the Social Accounts page with their name, handle, platform and company.
Several posts from one form
The accounts to publish to are multi-selected in a single field. Images and emoji can be added to the message; a live preview shows how the post will look on each selected platform. When scheduled publishing is chosen, a date and time field appears. A post can be linked to a marketing campaign.
Website push notification
When website push notifications are turned on, extra fields appear on the post form: the notification title, the address to open on click, the icon image and the audience criteria. A notification is separate from a social media post; it goes to the browsers of visitors who have given the site notification permission.
Streams and reporting
Posts are followed in the kanban, calendar, list and pivot views. A lead record can be created directly from a comment in a stream through the three-dot menu. Visitor tracking matches a visitor on the site to a contact record and offers the option to send an email or SMS from there.
We don't just install the module — we fit it to your business
ASON connects your business accounts through the platform's own authorization screen and adds them to the dashboard as streams; sets up the scheduled publishing plan and the website push notification settings, and shows your marketing team creating a lead from a comment.
- Setup & ConfigurationModeling and rollout tailored to your processes.
- Data MigrationWe migrate your existing data without loss.
- Team TrainingHands-on training and documentation.
- Regulation & LocalizationTürkiye-specific compliance and integrations.
Technical scope
Apps it works with
The other 6 apps in the same category — they all read the same database.
Email Marketing
Building, sending and measuring bulk email
SMS Marketing
Credit-based bulk SMS sending and tracking
Events
Setting up events, selling tickets and tracking attendees
Surveys
Building surveys, assessments and certifications
UTM Trackers
Infrastructure that carries campaign, medium and source onto records
Enterprise
Marketing Automation
Multi-step campaign workflows that branch on the response
Frequently asked questions
Is it in the Community edition?
No. The Social Marketing app is Enterprise-only. A Community installation has the basics, such as the social share buttons on your website; connecting accounts, following streams and scheduling posts come with this app. The edition decision needs to be weighed together with your other app requirements.
Which platforms can be connected?
Facebook, Instagram, LinkedIn, Twitter and YouTube can be connected. Connecting Instagram requires the account to be linked to a Facebook account, because the two platforms run on the same API. Accounts are added with the add stream button on the dashboard, and permission is granted from the platform's own authorization screen. A platform not on that list is not managed through Odoo.
Can I connect my personal account?
No. Odoo manages business accounts only; personal profiles cannot be connected. The connection is made from the platform's own authorization screen, so you have to be an administrator of the account. Once permission is granted, the account is added to the dashboard as a stream and posts are published through it.
How do the accounts work in a multi-company setup?
In multi-company setups the accounts have to be activated at the same time, otherwise a permission error occurs. Which account belongs to which company is therefore decided during the setup. Connected accounts are listed on the Social Accounts page with their name, handle, platform and company.
Can I post to several accounts at once?
Yes. The accounts to publish to are multi-selected in a single field. Images and emoji can be added to the message, and a live preview shows how the post will look on each selected platform. The post goes out immediately, or scheduled publishing is picked and a date and time given. A post can also be linked to a marketing campaign.
Can I create a lead from a comment in a stream?
Yes. A lead record is created directly from the three-dot menu on a comment in a stream. Visitor tracking matches a visitor on the site to a contact record and offers the option to send an email or SMS from there. Posts are followed in the kanban, calendar, list and pivot views.
What does website push notification mean?
It is a notification sent to the visitor's browser; it is not the same thing as a social media post. If the visitor has given notification permission on your site, you define a notification title, the address to open on click and an icon image on the post form, and send it. The audience can be narrowed with criteria from the database. When the feature is turned on, these fields become visible on the post form.
See Social Marketing in your business
Submit a request for a free discovery call and demo.
Apps in the Marketing category
Email, SMS, events, surveys
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